So, you have had amazing success running a gym and now you have a rock-solid foundation, your clients love your gym, and what is even more important, you have a built up a great community. But now it is time to grow and expand. The best option could very well be creating an amazing gym franchise that will attract new amazing clients who will enjoy the hard work that you put into building your fitness brand. Starting a franchise is both exciting and challenging. However, there are a few things to keep in mind that will put you on the right path. Here is everything you need to know about starting a gym franchise.
Carefully choose the location
The gym’s location is the most common deal breaker for many gym goers, mostly because people want to be able to have an easily accessible gym that they can go to after their work or school. Minimizing their travel times to the gym is a huge factor, especially if there is a lot of competition in your area. Ideally you should strategically choose your location so that it is close to where people work, this could be near a big complex of corporate offices, or if you are dealing with a specific niche you might want to open your gym directly in a sports center, where there is a high likelihood that fitness enthusiasts will join your gym. It is also important to keep logistics in mind, since you do not want to create redundant mileage between your facilities as this will create more expenses when handling logistics and transporting heavy equipment. In addition, your facilities should all have plenty of parking spaces.
Get high-quality equipment
One of the most important aspects of fitness, is improving your overall health while also staying safe and injury-free. The best thing you can do for your clients is to invest in high-quality gym equipment which will attract both experienced lifters and newcomers. Considering professional commercial gym fitouts, is your best bet when it comes to equipping your facilities with the latest high-quality equipment. Not only will this make your gym a safe place to train, but it also helps you make the right purchase choices. This is important since there are people who are willing to switch to a new gym simply because they offer different kinds of machines. Fitness trends are constantly evolving, and exercise machines are becoming more and more advanced, that is why a professional fitout will help you organize and equip your training facility with the most sought-after equipment.
Get appropriate legal contracts
In order to have a properly functioning franchise, you should carefully consider all of the legal requirements that come with this exciting next step. This will include creating a strong legal bond with your business partners and will allow you to negotiate the terms of your agreement and create a win-win situation for everyone.
Do research
In order to set up a solid foundation for your franchise you have to first learn from other business owners’ mistakes, this way you could find out what works and doesn’t work in the current market. It will also give you a better understanding of your clients needs.
Create a good marketing campaign
Your expansion should be digitally present, since this is by far the best way to get the word out. In this way you will be able to attract a bigger client base. A good place to start is to create a well-designed functional website that will serve as your digital hub for all other social media accounts. Now you will have a place to attract new clients and franchisees as well.
Creating a fitness franchise is definitely a smart move, since the fitness industry is booming. However, you should take optimal steps towards that goal. Some of the things to know first include: carefully choosing a location that is convenient and accessible, investing in some attractive but also safe high-quality equipment, drafting legal contracts with your business partners, doing thorough market research and getting a word out, ideally through digital marketing.
