No matter how big and professional or small and developing your office space is, it should always be adequately branded. When branding your space, it should reflect your brand, philosophy and company culture. It sounds very straightforward but it requires a little bit more than just blowing up your logo and slapping it on your walls. Proper office branding, if executed right, can improve your brand visibility in the best way possible and it contains various steps to it. Here’s how you can use your office design to boost your brand and benefit from the upgrade of your quarters:
Think about your brand
Before you start renovating your offices to boost your brand image, it’s important for everyone to be on the same page about what that image is. Consider your brand values and establish what kind of “personality” your business would have. How do users benefit from your business? What would you like for people to think when they see your logo? And make sure to ask your employees and customers to share their thoughts (ask them to describe your business and your customers in 5 words).
Create zones in your office
Now it’s time to start with your office space re-design. The first thing to do is to create zones in your space, mainly those that belong to staff and those that belong to clients. This is an important step because clients and workers see your business very differently. You can come up with two levels of branding—one for workers and one for customers—because your staff might see through the customer branding due to the fact that they know all the realities of the business.
Consider the colors
Colors are a very powerful thing that can sway our emotions and evoke certain images in humans. Consider your brand colors and the colors you want in your office and see how they work together. Using brand colors is a very popular way to decorate the office, so go ahead. However, if your company colors are too distracting and bold, just consult with experts from a trusted creative graphic design studio and ask for decorating advice. Together, you’ll come up with a scheme that’s not overwhelming at all, yet still true to your company culture and the nature of your business. For instance, if you’re in a creative field, a bit more color might be a good idea, while if you work in healthcare or law, something minimalist will lower the tension and give the image of control.
Focus on touchpoints
Branding your office is not easy, and it’s more than possible to push it way too far. In order to make things balanced and pleasant for everyone, focus your efforts on the areas where your branding will work the hardest, i.e. the customer touchpoints. One of these touchpoints is the reception. Make this space clearly state who you are and what you do. You can also display your best products, biggest achievements and most important company moments in this area where visitors spend the most time.
Showcase your products
If you want to tell the story of your brand, let the storytelling to your products. If it’s possible to display your products and show your clients what they do, it’s a great marketing strategy. There are many companies out there happily bringing their products and services to the front of the business, allowing visitors to see a bit of BTS action.
Balance it out
It’s never smart to put style over substance in business. Your space should look modern, elegant and professional but not too flashy—you don’t want your investors and shareholders to think their money is being wasted on unnecessary things.
Use these tips for office branding and you’ll love the results it will bring—more recognition by the clients, better motivation for your workers and the envy of your competition.
